Big News: The world’s first People-First IC courses are (almost) here!

Emma Bridger

Minutes
29th August 2025
Employee Experience,
Internal Communication,
Human-centred
Let’s be honest: traditional internal comms (IC) just isn’t cutting it anymore. Emails nobody reads, internet updates lost in the noise, and “all employee” messages that do little more than tick a compliance box. Meanwhile, employees expect consumer-grade experiences, authentic connection, and personalised communication.

If you’ve ever felt like you’re shouting into the void, you’re not alone. But there’s good news: there is another way.
Why the old models fail.

Traditional IC was built for a different era. It assumed:

  • More channels = more engagement
  • Message delivery = communication success
  • Leaders = broadcasters, not listeners

But the world of work has changed — radically. AI is reshaping roles at speed. Employees expect relevance, clarity, and trust. And the skills that got IC here won’t get us to where we need to be.

What to do Instead: People-First IC

People-First IC (PFIC) flips the script and we'll be sharing more in the run up to our book coming out on Dec 3rd! Instead of pushing messages, it designs experiences that build connection and belonging. It moves us:

  • From broadcast ➝ to belonging
  • From expert ➝ to enabler
  • From noise ➝ to meaning

It’s human-centred, evidence-based, and AI-augmented. That means using tools like design thinking, behavioural science, and systems thinking - while also knowing where AI adds value and where only humans can lead.

And here’s the exciting news…

Introducing the World’s First People-First IC Courses

We’re beyond thrilled to announce the launch of a brand new PFIC learning pathway — the first of its kind anywhere in the world.

Built to support our upcoming book (out December 3rd), these courses are designed to help you future-proof your skills and grow in confidence as the role of IC transforms.

Here’s your PFIC journey:

  • PFIC Explorer – Reframe IC for the AI era and discover why human-centred comms matter.
  • PFIC Architect – Build credible strategies that align EX, business outcomes, and AI.
  • PFIC Designer – Learn to co-create real IC experiences using empathy, design sprints, and AI.
  • PFIC Leader – Deepen the human strengths AI can’t replace: empathy, courage, influence, trust.

Available online and self-paced on EX Space and through in-person learning, these courses are practical, evidence-based, and built for the realities of today’s workplace.
Why this matters now

AI won’t replace IC overnight but if we don’t evolve, our roles risk becoming irrelevant. This is our moment to lead, not just react.

For the first time, there’s a clear, structured way to build the skills you’ll need to stay credible, impactful, and future-proof in the age of AI.

If you’ve been frustrated with “old school” IC, now’s the time to make the shift.
👉 Join the People First IC movement to be get early access to the learning
👉 Or get in touch to talk about bringing People-First IC learning to your organisation.

💥 This isn’t just a launch. It’s a movement. Let’s celebrate the future of IC — designed for people, powered by AI, and led by you.