People First IC Explorer course: From page to practice

Emma Bridger

Minutes
12th November 2025
Employee Experience
Internal Communication
People First
Internal communication has always evolved with the times — from factory noticeboards to digital campaigns, from printed newsletters to AI-driven content creation.

But for all the progress, the same frustrations remain. Employees feel overloaded but under-informed. Leaders struggle to connect. Communication still too often means broadcast, not experience.

Something needs to change.

That’s the idea behind People-First Internal Communication (PFIC) — the model we introduce in our new book, People-First Internal Communication, out on 3rd December (pre-order here with a BIG discount!*).

PFIC is about redefining communication for a world where AI can do the delivery — but only humans can create meaning. It’s about moving from communication as output to communication as experience.

And now, with PFIC Explorer course, you can experience that shift for yourself.

What Is PFIC Explorer?

PFIC Explorer is a short, free learning experience — a guided journey that brings the concepts from the book to life.It’s not a course in the traditional sense.

It’s a space to pause, reflect, and reconnect with what communication really means in today’s organisations.

Inside Explorer, you’ll:

  • Trace how internal communication evolved through distinct eras — from People-First origins to process-driven efficiency and digital overload.
  • Reflect on where your own organisation sits today using our “Which Era Are You In?” activity.
  • Explore why so many familiar frustrations persist, and why AI has become the catalyst for change.
  • Discover the PFIC model — a human-centred, AI-enabled, future-ready approach to internal communication.
  • Learn how to balance empathy and technology to create communication that feels personal, purposeful, and emotionally resonant.

From words to action

PFIC Explorer is the practical extension of the book — a way to take the theory off the page and into your day-to-day work.

The book offers the thinking: how internal communication got here, what we’ve lost along the way, and the mindset shift we need for the future.

Explorer gives you the experience: real reflection, practical tools, and a personal map of where you are and where you’re heading next.

Together, they’re designed to help communicators move beyond channels and messages — and start designing experiences that connect people to purpose.

Why it matters

AI is changing the landscape faster than most of us imagined. It can write updates, build decks, and manage data — but it can’t replace empathy, curiosity, or trust.

The communicators who thrive in this new world will be those who understand how to co-create with AI, using it to automate the admin and amplify the human impact.

That’s the mindset PFIC Explorer helps you build.

What You’ll Get

When you sign up to The EX Space (it’s free), you’ll gain access to:

  • The Explorer session with us, sharing the big idea behind PFIC.
  • A suite of interactive tools — including the AI Audit and PFIC Maturity Path.
  • Further reading and insights from leading thinkers in IC, EX and leadership.
  • A certificate of completion marking the first step in your People-First journey.

Explorer also lays the foundation for what’s coming next: the PFIC Architect, Leader and Designer programmes — deeper learning experiences launching in 2025 to help communicators build new capabilities for the age of AI and empathy.

Join the movement

PFIC isn’t just a model — it’s a mindset.It’s about putting people, purpose and experience back at the heart of communication.

If the book introduces the philosophy, PFIC Explorer is where you begin to live it.

Join us on The EX Space, explore the PFIC model in action, and see how People-First thinking can transform your impact — and your career.

👉 Start your PFIC Explorer journey today

*Use code AHR20 when ordering directly through Kogan Page to receive 20% off RRP