From global brands to small teams, the message coming back is consistent:

“This is the shift we’ve been trying to make — we just didn’t have the language or framework to articulate it.”

The book has opened up a conversation that many have been waiting years to have: How do we move internal communication from output-focused delivery… to a strategic, insight-led, human-centred discipline that shapes culture, trust and experience?

And that conversation is accelerating.

Across organisations, three themes are standing out:

1. The traditional model of internal communication is no longer fit for purpose

Organisations are dealing with complexity, pace, uncertainty, fragmentation and digital noise.In that context, “sending messages out” simply isn’t enough.

Leaders are recognising that IC needs to act more like a design and sense-making function, not a production function.

2. People-first practice resonates because it aligns with how organisations now need to operate

Empathy. Co-design. Insight. Experience design.These are not soft skills — they are strategic enablers of trust, clarity and culture.

Teams are telling us they see People-First IC as the missing piece:
the practice that connects organisational strategy to human experience.

3. There is appetite for a shift from efficiency to effectiveness

Many organisations are realising that simply “doing more, faster” isn’t delivering the clarity, engagement or behaviour change they need.

They’re ready to move from:

This shift isn’t about better comms.
It’s about better organisational experiences.

Which is why the Manifesto for People-First Internal Communication — introduced in the book — is landing so strongly.

Because organisations need more than a new skillset.They need a new mindset and a new operating model for IC.

The manifesto provides that. It reframes internal communication as:

Most importantly, the manifesto is a beta version — deliberately open, adaptable and co-created.

It invites teams to shape a people-first approach that fits their own reality, their own systems and their own strategic context.

One of the clearest messages since launch is this:
“We’re aligned with the principles. Now we need support to put them into practice.”

To meet that need, the EX Space offers two connected learning pathways that turn the manifesto into measurable capability:

✨ People-First IC Explorer (FREE)
A practical introduction to the core principles of People-First IC — perfect for teams who want a shared foundation and language.

This course helps organisations:

🚀 People-First IC Architect (PRO)
Our flagship capability course for experienced practitioners and teams ready to re-design how IC operates.

The Architect course enables teams to:

This is for organisations serious about transforming how communication works across the employee experience.

As the book lands in more organisations, we’ll be spending the next phase listening — gathering insights from:

This is not a one-way launch.
It’s a co-created movement.

The manifesto will evolve.
The capability pathways will expand.
The tools, frameworks and resources will deepen.

Because People-First IC isn’t a fixed model — it’s a shift in how organisations communicate, design experience, and build trust in a world where noise is high and attention is scarce.

This moment feels like more than a book launch.
It feels like organisations aligning around a shared need:

To make work — and communication — more human.
More intentional.
More connected.
And more effective.

If your organisation wants to explore this shift, build capability or join the community shaping what People-First IC becomes next, we’d love to welcome you in.

People-first practice is the future of internal communication.
And we’re building it — together.