Reimagining internal communication for the AI age: Will You Evolve or Be Replaced?
Emma Bridger
Minutes
26 June 2025
Future of Work AI Webinar
“If 80% of your job could be done by AI tomorrow, would you still have a role?”That provocative question opened our recent IoIC Festival session, and you could feel the tension shift in the room. And that’s the point.
Internal communication is facing an extinction-level event. Writing, scheduling, reporting—it’s all being automated. If that’s the extent of our value, we risk becoming irrelevant.
But there’s a bold alternative: evolve.
The People‑First IC Movement is the future. And we’re bringing it to life in a live webinar on July 23, drawing from our upcoming book, People‑First Internal Communication.
What you'll learn.
Why the traditional IC playbook is no longer fit for purpose
How AI is reshaping- not replacing - the IC profession
How to future-proof your role using our People‑First Capability Model
Why the next frontier for IC isn’t tactical—it’s emotional: trust, culture, and experience
A preview of the book’s most powerful tools and frameworks
This is a wakeup call.
We’re not here to tweak the old model. We’re here to transform it. This isn’t evolution, it’s reinvention.
📅 Join the authors of People First Internal Communication – Emma and Lee - on July 23 and step into the future of IC, one experience at a time.
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