Reimagining internal communication for the AI age: Will You Evolve or Be Replaced?

Emma Bridger

Minutes
26 June 2025
Future of Work
AI
Webinar
“If 80% of your job could be done by AI tomorrow, would you still have a role?”That provocative question opened our  recent IoIC Festival session, and you could feel the tension shift in the room. And that’s the point.

Internal communication is facing an extinction-level event. Writing, scheduling, reporting—it’s all being automated. If that’s the extent of our value, we risk becoming irrelevant.

But there’s a bold alternative: evolve.

The People‑First IC Movement is the future. And we’re bringing it to life in a live webinar on July 23, drawing from our upcoming book, People‑First Internal Communication.
What you'll learn.

  • Why the traditional IC playbook is no longer fit for purpose
  • How AI is reshaping- not replacing - the IC profession
  • How to future-proof your role using our People‑First Capability Model
  • Why the next frontier for IC isn’t tactical—it’s emotional: trust, culture, and experience
  • A preview of the book’s most powerful tools and frameworks
This is a wakeup call.

We’re not here to tweak the old model. We’re here to transform it. This isn’t evolution, it’s reinvention.

📅 Join the authors of People First Internal Communication – Emma and Lee -  on July 23 and step into the future of IC, one experience at a time.

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