Say hello to our People First Internal Comms (PFIC) Labs:
Training to future-proof your career
Emma Bridger
Minutes
7th October 2025
Employee Experience
Event
Event
Future of Work
Internal communication is evolving at speed. AI is already handling tasks like drafting content, segmenting audiences, and analysing data. Employees now expect consumer-grade communication. Leaders want clear evidence of impact. In this environment, the traditional ways of working are no longer enough.
That’s why we’re launching the first-ever People-First IC Labs — interactive training courses designed to help IC professionals build the skills needed to succeed in the Human + AI era.
On December 3rd, our new Kogan Page book, People-First Internal Communication, will be published. The book sets out a bold new vision for the profession. The Labs go even further: they turn the PFIC framework into practice, giving you tools you can apply immediately, to future-proof your career and elevate your impact.
That’s why we’re launching the first-ever People-First IC Labs — interactive training courses designed to help IC professionals build the skills needed to succeed in the Human + AI era.
On December 3rd, our new Kogan Page book, People-First Internal Communication, will be published. The book sets out a bold new vision for the profession. The Labs go even further: they turn the PFIC framework into practice, giving you tools you can apply immediately, to future-proof your career and elevate your impact.
Why PFIC Labs?
The PFIC Labs are not standard training sessions. Designed and delivered by the co-authors themselves, they are accredited, immersive, and deliberately small-scale — with just 15 participants in each course. This ensures you leave not only with practical tools, but also with a recognised credential: a certificate of completion and a digital PFIC badge to evidence your new capability.
Industry leaders are already endorsing the approach:
“With AI it’s evolve or die for IC practitioners… but this book more than any I’ve come across sets out the new opportunity.”
— Marc Wright, Founder, Simply Communicate
— Marc Wright, Founder, Simply Communicate
“This really is our time! Lee and Emma don’t just talk about people-first comms, they show us how to do it… Bravo. This is a true masterpiece that propels internal comms into the future of work.”
— Jo Coxhill, Employee Experience & Culture Consultant
“Loved it! Easily the best book I've read all year and bang on for such a time as this.”
— Eduvie Martin, Past President, International Association of Business Communicators
— Jo Coxhill, Employee Experience & Culture Consultant
“Loved it! Easily the best book I've read all year and bang on for such a time as this.”
— Eduvie Martin, Past President, International Association of Business Communicators
What the Labs Cover
Each one-day Lab begins with the PFIC 'Explorer' foundations - providing a solid foundation of knowledge before adding a focused area of expertise. You can choose the learning pathway that best fits your needs:
- PFIC Strategy Lab (Explorer + Architect): Move from execution to influence. Learn how to build a credible PFIC strategy blueprint, align stakeholders, and demonstrate IC’s impact on business goals.
- PFIC Leader Lab (Explorer + Leader): Strengthen the human skills AI cannot replace — empathy, influence, and sense-making — to lead with confidence and future-proof your career.
- PFIC Design Lab (Explorer + Designer): Transition from content producer to experience creator. Apply design-thinking tools like empathy mapping and journey prototyping to improve the employee communication experience.
What You’ll Gain
By completing a PFIC Lab, you will leave with:
✔ A recognised certificate of completion
✔ A digital PFIC badge to evidence your capability
✔ A practical toolkit and action plan for immediate use
✔ The confidence and credibility to stay ahead in the AI era
Key Details
📅 Dates:
- 📍 Location: Central London (venue confirmed 14 days in advance)
- 💸 Price: £595 early bird / £695 standard
- 👥 Capacity: Maximum 15 participants per Lab
Existing EX Pro Members can attend any of these courses for 50% off - drop us a line for your exclusive discount code.
Why Now?
These are the first PFIC training courses to run anywhere in the world. They represent a unique opportunity to learn the framework, apply it in practice, and gain recognition.
Places are strictly limited.
The future of internal communication is already taking shape. PFIC Labs give you the skills, tools, and accredited recognition to be ready — and to lead.
👉 View the PFIC Labs schedule and reserve your place today:
- Wednesday 12 November — PFIC Strategy Lab > Book here
- Wednesday 19 November — PFIC Leader Lab > Book here
- Wednesday 21 January 2026 — PFIC Design Lab > Book here
Existing EX Pro Members can attend any of these courses for 50% off - drop us a line for your exclusive discount code.
