The Future of Internal Comms Is People-First — Are You In?
Katie Austin
Minutes
23 June 2025
Future of Work AI People First IC
It’s been a few days since the IOIC Festival, but the energy is still buzzing.
And the session led by our founders, Emma Bridger and Lee Smith, was more than just a talk. It was a spark — a people-powered push for change. And the response to our soft-launch of the People-First Internal Communication Movement genuinely blew us away.
If you were there, you’ll know what we mean.
If not — here’s your official invitation to get involved.
Why Now?
Internal comms is under more pressure than ever.
To do more with less.
To deliver faster.
To prove value, while staying human.
But the old models aren’t working anymore. AI is reshaping roles, tools and expectations at pace. Employees expect consumer-grade experiences and real connection. So the question isn’t if internal communication needs to change — it’s how.
That’s why we’ve launched People-First IC:
A movement grounded in human-centred design, employee experience, and practical tools that help IC pros not just survive — but lead.
This is your moment if you’re ready to say:
Work should feel human, not transactional.
Internal comms is about experience, not just execution.
I want to lead with empathy and impact.
I'm done firefighting and ready to design better.
Connection, clarity, and inclusion should be the standard - not the exception.
What's next?
1. Join the People-First IC Hub - Scan the QR code below to unlock tools, templates, community spaces, and exclusive content designed to support your practice.
2. Be part of the conversation - We’re creating a space where IC, EX, HR and change professionals can share what’s working, what’s not, and co-create what comes next.
3. Get involved in shaping the future - We’re testing a new capability model, building playbooks, running live Q&As, and preparing for the official launch of our new book — all designed to help you build future-ready IC.
4. Use the tools to start designing - You’ll find everything from strength check-ins to EX design loops inside — all built to help you work smarter and more meaningfully.
Let's be honest:
Movements don’t happen because two people write a book. They happen when people like you show up with heart, courage, and a willingness to try something new.
So, if you felt something shift at IOIC, or if something in your gut is saying “this is it” — trust it.
The future of internal communication is already being rewritten. Let’s make sure it puts people first.
Click here to join the People-First IC Movement👇
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