AI is already changing how internal communication gets done.
But faster drafting, smarter analysis and automated content don’t automatically lead to better experiences, or more trust.
This practical, no-hype webinar is grounded in the principles of People-First Internal Communication. It explores how AI can support internal communicators to design clearer, more human experiences — without losing judgement, empathy or intent.
In our book People-First Internal Communication, we argue that the future of IC lies not in better messages, but in better experiences. AI brings both opportunity and risk.
Used well, it can free up time, surface insight and improve clarity. Used poorly, it can flatten tone, erode trust and pull us back into efficiency-first communication.
This webinar shows what people-first IC looks like in practice in the age of AI.
Grounded in real internal communication work, we’ll explore how humans and AI can work together — with AI supporting the work, and people retaining judgement, ethics and care.
You’ll leave with practical examples, people-first principles, and a clear sense of how AI fits — and doesn’t fit — within your role as an internal communicator.
In this session, we’ll explore:
• How AI aligns (and sometimes clashes) with a People-First IC mindset
• Where AI can genuinely support internal communicators today
• Where human judgement, empathy and ethics must remain central
• Practical Human + AI examples across:
– Change and transformation communication
– Leader narratives and sense-making
– Listening, insight and feedback
– Campaign design focused on moments that matter
• Simple people-first guardrails for using AI responsibly
• How to identify one small, people-first experiment to try in your organisation
This webinar is for:
• Internal communication professionals
• Change and transformation leads
• Senior IC practitioners and managers
• Anyone committed to a more human, ethical and experience-led approach to communication
If you care about trust, meaning, experience - and the future of your profession -
this session is for you.
You’ll leave with:
• Practical, people-first ways to use AI immediately
• Greater confidence that AI can support — not undermine — your role
• A clearer link between People-First Internal Communication and modern AI-enabled practice
This is about using AI to make internal communication more human, not less.
