How Starbucks puts people at the heart of their culture...
Why advocacy was right for Starbucks (but hadn't worked before)

Investment, value and differentiation

Embedding & sustainability

Future Challenges

Biggest Learning
ADVOCACY FACT BOX
What is an advocacy programme?
Designed as a strategic initiative to promote positive employee experience, an advocacy programme is a structured approach to creating a culture of support among employees. It encourages and empowers people to act as ambassadors for the company, or to quickly share or gather feedback to colleagues.

Why is an advocacy programme important?
They help organisations to create a more engaged and loyal workforce. By empowering employees to become advocates, organisations are able to harness the collective knowledge, skills, and expertise that could otherwise be going to waste. It encourages a wide range of perspectives to help drive innovation, improve customer service, and enhance overall performance.
