Ready for AI? The future of Internal Comms starts now

Emma Bridger
Minutes
7th November 2025
Employee Experience
Internal Communication
AI
Internal Communication
AI
Internal communication is at a crossroads.
AI isn’t a buzzword anymore, it’s embedded in how we work. But most internal communicators are still playing catch-up.
In a recent survey, 77% of IC professionals said they use AI tools, yet fewer than one-third have guidance on how or when to use them. Another study found that only 1% of organisations are truly “mature” in AI deployment, meaning almost everyone else is experimenting without a plan.
That’s a huge opportunity gap - and it’s exactly what the AI-Ready, People-First Internal Communication guide was designed to close.
AI isn’t a buzzword anymore, it’s embedded in how we work. But most internal communicators are still playing catch-up.
In a recent survey, 77% of IC professionals said they use AI tools, yet fewer than one-third have guidance on how or when to use them. Another study found that only 1% of organisations are truly “mature” in AI deployment, meaning almost everyone else is experimenting without a plan.
That’s a huge opportunity gap - and it’s exactly what the AI-Ready, People-First Internal Communication guide was designed to close.
Why AI-readiness matters
The organisations that win in this next chapter won’t be the ones with the flashiest tools — they’ll be the ones where communicators know how to lead with them.
Right now, many IC pros are using AI for the basics — 72% use it only for writing tasks — but that’s just the surface. The real potential is in:
Right now, many IC pros are using AI for the basics — 72% use it only for writing tasks — but that’s just the surface. The real potential is in:
- Turning data into insights that shape culture.
- Using AI to personalise communication at scale.
- Creating space for deeper, more human leadership conversations.
This free guide helps you make that shift — from using AI to save time, to using it to create value.
Inside the guide
Here’s what you’ll find:
- Practical step-by-step setup guides for using AI “agents” to automate repetitive tasks.
- Prompts designed for real IC challenges — from coaching leaders to sensing culture change.
- Ethical guardrails so you can innovate safely and transparently.
- Reflection tools to help you connect technology with empathy, creativity, and influence.
It’s not just theory — it’s a hands-on resource built by communicators, for communicators.
From communication to experience design
AI gives us a once-in-a-generation opportunity to reboot our profession. We’re not just sending messages anymore, we’re designing experiences that build trust, belonging, and meaning.
AI can analyse sentiment or draft updates, but it can’t feel the heartbeat of an organisation. That’s why “people-first” isn’t just a nice idea — it’s a business necessity.
AI can analyse sentiment or draft updates, but it can’t feel the heartbeat of an organisation. That’s why “people-first” isn’t just a nice idea — it’s a business necessity.
The takeaway...
Every data point tells the same story: adoption is high, confidence is low, and leadership is needed.
The AI-Ready, People-First Internal Communication guide gives you the language and tools to step into that leadership role — confidently, ethically, and creatively.
This is your chance to lead the change from the inside out.
Download your free copy today and get ready to design the future of communication — one that’s smarter, faster and more human than ever.
The AI-Ready, People-First Internal Communication guide gives you the language and tools to step into that leadership role — confidently, ethically, and creatively.
This is your chance to lead the change from the inside out.
Download your free copy today and get ready to design the future of communication — one that’s smarter, faster and more human than ever.

