Why a Diagnostic Matters Now
We often assume we know our own strengths. “I’m a strong writer.” “I’m good with stakeholders.” “I’m strategic.” But in reality? We’re not always the best judges of ourselves.
Blind spots creep in. We over-invest in the things we’re already comfortable with. And we sometimes ignore the capabilities that would really set us apart.
The diagnostic is designed to cut through that. It holds up a mirror—showing you, clearly and without ego, where you stand today across three layers:
- Human superpowers like empathy, creativity, influence
- Strategic skills that shift you from order-taker to advisor
- Foundational capabilities that keep the engine running
It’s not about “good” or “bad.” It’s about clarity. And clarity is power.
Why This Moment Matters
Here’s the truth: AI will continue to get better at the technical tasks we used to define ourselves by. Drafting, segmenting, scheduling, analysing—machines can already do much of this faster than we can.
But AI can’t feel. It can’t connect. It can’t stand in front of a leadership team and navigate the politics of a tough conversation.
That’s where you come in. Future-ready IC pros are those who know how to combine the best of AI with the best of being human. To do that, you need to know where you’re strong, where you’re vulnerable, and where you need to lean in.
What You’ll Gain
Taking the diagnostic isn’t about filling in a form and moving on. It’s about recalibrating. It’s about getting intentional with your growth.
The outcome?
- You see your strengths with fresh eyes.
- You uncover gaps you didn’t know you had
- You start making deliberate choices about where to invest your time and energy.
And most importantly, you begin the shift from delivering communication to designing experiences—something we explore in depth in our upcoming book, People-First Internal Communication (out this December).
